A prioritized action plan
Simple and practical, with the most important steps first.
- Home
- Free audit
A free Klaviyo and email audit with Robin.
The free email audit is a 30-minute call about your store. Already on Klaviyo? Robin goes through your setup himself and shows you where you're leaving money on the table. Not set up yet? He maps out a plan to get you there.
Robin Coumans, founder
What you'll leave with
The plan is based on your store stage and on what Robin finds in your setup.
1 to 3 quick wins
Changes you can implement immediately.
Get one email rebuilt, free.
We rebuild one of your emails, so you can A/B test it against what you send now.
In an A/B test, part of your list gets the email you send now and part gets the rebuilt one. You compare the two on your own numbers.
Who it's for
We work with a range of brands, but we're at our best with stores ready to take retention seriously and scale it. Book an audit and we'll tell you honestly whether we're the right fit. If we're not, we'll point you in the right direction.
We work primarily in Klaviyo for email and SMS, and integrate with the tools your store already runs on.
Already on Klaviyo
Robin scans your current setup for the biggest revenue leaks. If we work together, we optimize what you have.
Not set up yet
Robin looks at your store stage and which core flows you should have live first. If we work together, we build it right from the ground up.
See the core flowsAfter you say yes
The audit is free. If you decide to work with us, there is no monthly retainer: we take a commission on the revenue we actually generate for you, with a capped percentage agreed up front. On the call we walk you through the exact numbers for your brand.
Nothing starts until the agreement is signed. This is what the start looks like.
From today to compounding revenue.
-
Today
The checklist
Contract details sent, agreement signed, brand onboarding form completed, kickoff call booked. Twenty minutes of your time.
-
Day 0–7
Foundations
Kickoff call, full account audit, baseline numbers locked in, deliverability check, content calendar and first campaign concepts for your review.
-
Day 7–45
The build-out
Every core flow rebuilt and live, sign-up forms replaced, weekly campaigns running, reporting live in your portal.
-
Day 45+
Always-on testing
Subject lines, send times, offers, design, segments. Continuous testing on a list that keeps getting better.
Communication
Slack, WhatsApp or Discord. Questions answered same working day, Monday to Friday.
Calls
Every two weeks. Performance, what's next, and anything you want to dig into.
Reporting
Live in your portal, updated daily. Plus a written weekly summary.
Book your free audit today.
Robin walks through your account himself. A 30-minute call, no obligation.
New message
To: Robin Coumans, RetenlyLab
Subject: Free audit for my store
Hi Robin, could you take a look at my store's email setup? I'd like to book the free 30-minute audit.
Book a free audit
Opens the booking calendar in a new tab.