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Email examples: real campaigns and flows.
Every email below was planned, written and built by us for the brand that sent it. On this page are 18 email examples from five online stores: campaigns and automated flows. Open any of them to read the whole email.
A selection of work for brands we partner with, currently or in the past.
Real emails for real stores.
We plan, write, design and build every email for your brand, then test it on every device and client, because a broken render is lost revenue.
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VoanaCampaignUGC and social proof
A selection of work for brands we partner with, currently or in the past.
Voana
Two campaigns and a winback email for a skin care brand.
A social proof campaign. It opens with a grid of customer photos, followed by what Voana customers reported after consistent use. A discount code for a first order closes the email.
Three daily habits for skin folds, each in its own card with a photo and a short explanation. Voana shows up as one step of that routine, with a shop button at the end.
It opens with the question and the line that once the jar ran out, the cycle restarted on its own. Reviews follow, then each product in the routine with its own button.
TitanCore
A campaign and two flow emails for a brand that makes titanium pans.
A welcome email that makes the case for titanium. A split photo puts a titanium pan next to a worn coated one, and a table compares TitanCore with other pans point by point. The welcome discount needs no code: it is applied at checkout.
A brand story told through a chat screen. The email asks ChatGPT what it thinks of TitanCore and shows the answer, then marks the points it noticed on a photo of the pan.
Sent to shoppers who left their cart. The code TITAN10 sits under the headline, above a photo of the pan in use. Further down are the button back to the saved cart and a grid of photos of people cooking.
Qnuss
A campaign and six flow emails for a brand that makes wireless infrared heat cushions, all in Dutch.
The subject asks whether you can solve the puzzle, and the email is a crossword. The orange squares spell out a discount code. Anyone who can't find the word still gets a button to claim a reward.
A welcome built around one question, "Waarom qnuss?" After a short product explanation come reviews from verified buyers and a magazine quote. The welcome code at the end is valid for two days.
A cart reminder with one line of social proof: join thousands of Qlubbers who said goodbye to the cold. Below the button sit the guarantees: two years on every product, free shipping and returns, delivery the next day.
Built on reviews. A five-star quote from a verified buyer opens it, then three shorter reviews and a button to finish the order.
For people who looked at a product without adding it. After a short explanation of infrared warmth, it answers common questions, from safety to energy use.
A customer quote over a photo of two people with Qnuss blankets in the back of a car. Under the heading "Meer beoordelingen" come three more reviews.
A product guide. Under "Keuzehulp" each product gets a photo, one line on what it is for and its own button. It ends with a 5% code for the next 48 hours.
The Car Parfum
A welcome email in Dutch for a brand of car perfume.
A brand intro for new subscribers. It opens on a photo of a classic car on a tree-lined road, with the brand's line about scent setting the mood in your car. Below that come the three favourite sets, each with the first-order discount, and a closing block about the foundation every purchase supports.
PheroPrime
Four emails from one onboarding flow for a brand that makes a pheromone lotion for men, sent around the first delivery.
Sent when the order ships. A button to track the order sits right under the headline. Then come three small things to set up before the box lands, each with a photo, and the address for support questions.
A how-to for the first day, under the headline "Two minutes after the shower". Four numbered steps follow, from towelling off to reapplying on a long day.
Built around one customer story: a buyer on how his wife reacted the first time he wore it. Below it come three more reviews from verified buyers, each with a button to the lotion, and a row of magazine logos.
A map of the first three months on the subscription, milestone by milestone from week 1 to day 90, each with a photo and a short explanation. It closes on why the subscription matters, with a button to manage it.
Campaigns and flows, six angles.
Every example on this page is a campaign or part of an automated flow. The label on each email also names its angle: the idea that carries it.
Campaigns
A campaign goes out once, to your list or a segment of it, on a date in the content calendar. Four of the examples are campaigns: the two Voana campaigns, the Qnuss puzzle and the TitanCore ChatGPT email. How we plan and test them is on the email campaigns page.
Flows
A flow is automated. It starts when someone does something, like subscribing or placing an order, and runs every day without anyone pressing send. The other examples come from five of them: welcome, abandoned cart, browse abandon, onboarding after an order and winback. Each one is explained on the automated flows page.
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