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Email campaigns your customers want to open.
Weekly email campaigns that earn their place in the inbox, planned in a content calendar and tested on every device and client. No retainer: we're paid a capped commission on the revenue we generate for you.
The free audit is a call with founder Robin Coumans. He goes through your setup himself.
Four kinds of campaigns
Each kind gives your subscribers a different reason to open. These are real campaigns we built for brands we've worked with. Open one to read the whole email.
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Educational
Useful content that keeps your brand top of mind between purchases.
Good for products that come with a routine or a question. A tip people can use is a reason to open, even in a week without an offer.
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Interactive
Puzzles and games that get subscribers clicking.
Worth sending when plain offers stop getting noticed. In this Qnuss email, the letters in the orange squares of a crossword spell out the discount code.
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Social proof
Real customers and real results, put to work in the inbox.
For subscribers who are interested but not yet convinced. Photos from people who already bought show the product in everyday life.
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Brand stories
Why your product is different, told so people read to the end.
Fits products where the reason to buy is in the details, like what they are made of. This TitanCore email asks ChatGPT about its cookware and builds the story around the answer.
How we plan and build them
We plan, write, design and build every email for your brand.
Your list is split by behaviour, value and buying frequency, so every send is relevant to where that customer actually is.
A content calendar
Planned ahead from your brand onboarding form. In the first week you review the calendar and the first campaign concepts.
Tested on every device and client
Every email we build, because a broken render is lost revenue.
Always-on testing
Subject lines, send times, offers, design, segments. We won't declare a winner early, and we'll tell you plainly when a result isn't conclusive yet.
Campaigns and flows work together
Flows are the emails that run every day without anyone pressing send. Campaigns are the ones you plan and choose to send. We build both, primarily in Klaviyo.
Automated flows
Start when one person does something, like signing up or leaving a cart. Welcome, abandoned cart, browse abandon, post-purchase and winback.
Email campaigns
Go to your list, or a segment of it, on a date in your content calendar. Launches, offers, tips and stories.
During the build-out, between day 7 and day 45, every core flow is rebuilt and live while the weekly campaigns are running. Your client portal reports on both, updated daily.
What would a lift be worth for your store?
Run your own numbers, then let Robin show you what's realistic for your list. No retainer: a capped commission on the revenue we actually generate.
Keep reading
Book your free audit today.
Robin walks through your account himself. A 30-minute call, no obligation.
New message
To: Robin Coumans, RetenlyLab
Subject: Free audit for my store
Hi Robin, could you take a look at my store's email setup? I'd like to book the free 30-minute audit.
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