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SMS and pop-ups for online stores.

SMS that goes out next to your email, and pop-ups and forms that grow your list. No retainer: a capped commission on the revenue we generate for you.

A 30-minute call with Robin Coumans, founder of RetenlyLab.

SMS marketing.

Short, well-timed messages that turn into revenue without annoying your list, set up in Klaviyo next to your email.

A text arrives on your customer's phone, between messages from people they know. That is why we keep SMS short and save it for the moments where timing matters.

SMS runs in the same Klaviyo account as your email, so both work from the same customer profiles. A text can pick up where an email left off, instead of repeating it on a second channel.

Already set up in Klaviyo? We optimize what you have. Starting fresh? We build it right from the ground up.

Pop-ups and sign-up forms.

Pop-ups and forms that grow a list worth emailing, tested continuously.

There are two kinds of sign-up forms: a pop-up that appears while someone browses, and an embedded form that stays in place on the page.

Timing decides when a pop-up appears. Targeting decides who sees it, so someone who is already on your list isn't asked to sign up again.

Replacing your sign-up forms is part of the build-out, next to rebuilding your core flows. We optimize emails and forms. We don't build or maintain your site.

Pop-ups

Timed and targeted, with an offer that fits your store.

Embedded forms

Sign-up forms in your footer and on your product pages.

Testing

Offers and timing tested against each other. Some tests need time before they mean anything: we won't declare a winner early.

The Qnuss sign-up pop-up: Bespaar nu 5 euro, with fields for first name and email address

An example: the Qnuss pop-up

A sign-up pop-up we made for Qnuss, in Dutch. It offers €5 off, plus early access to new products, in exchange for a first name and an email address. The decline link reads "Nee, ik betaal liever de volledige prijs": no, I'd rather pay full price.

This site has a pop-up too.

It offers to rebuild one of your emails for free, so you can A/B test it against what you send now. We built it the way we build pop-ups for stores.

How it behaves on this site

  • It never shows in your first seconds on a page.
  • On its own, it appears at most once per visit.
  • Close it or click No thanks, and it stays away on the pages after.
  • It never opens over an email you're reading or over the menu.

What would a lift be worth for your store?

Run your own numbers, then let Robin show you what's realistic for your list. No retainer: a capped commission on the revenue we actually generate.

Book your free audit today.

Robin walks through your account himself. A 30-minute call, no obligation.

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To: Robin Coumans, RetenlyLab

Subject: Free audit for my store

Hi Robin, could you take a look at my store's email setup? I'd like to book the free 30-minute audit.

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