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No-retainer email marketing: a capped commission.

Our pricing has no monthly retainer. We take a commission on the revenue we generate for your store, with a capped percentage agreed up front so you never overpay. If a month is slow, our pay drops with it.

On your free 30-minute audit call, Robin walks you through the exact numbers for your brand.

Built on trust. Paid on results.

Most agencies get paid whether they perform or not. We don't. We take a commission on the revenue we actually generate, with an upper limit we agree up front.

How your invoice works

Monthly retainer
€0Retainer agency: fixed, every month
Commission
A percentage of the revenue we generate for you
Upper limit
Agreed up front, so you never overpayRetainer agency: none
A slow month
Our pay drops with itRetainer agency: you pay the full fee
If it doesn't perform
We don't get paidRetainer agency: you still pay
Contract
Three months minimum, then month-to-month with one month's notice

Your exact numbers are walked through on your free audit call.

Book a free audit
From:
Robin Coumans, Founder, RetenlyLab
Subject:

You work with us, not a junior.

Most agencies hand you off to a junior account manager the moment you sign. We don't work that way. You work directly with the people running your account.

Robin Coumans Founder, RetenlyLab

A free audit with Robin.

Already on Klaviyo? Robin goes through your setup himself and shows you where you're leaving money on the table. Not set up yet? He maps out a plan to get you there.

Run your own numbers.

Set your monthly store revenue and the extra revenue you want to test. You see what it's worth, and what it would cost you: a capped share of the revenue we actually generate, never a retainer.

  • No monthly retainer
  • A capped commission, agreed up front
  • Three months minimum, then month-to-month
€100,000

Extra revenue to test

As a share of your monthly revenue

Extra revenue at this lift

+€10,000 a month

Extra a year
+€120,000
New monthly revenue
€110,000

What you'd pay us

If it performs
A capped shareof the revenue we generate
If it doesn't perform
€0We don't get paid
Book a free audit

Robin walks you through what's realistic for a store doing €100,000 a month.

A lift you choose to test, not a forecast or a promise. Your real numbers depend on your list and setup; you get them on the free audit.

How the commission works

What's agreed before you sign, and what happens in a slow month.

Agreed up front

  • No monthly retainer. You never pay a flat fee, whether we perform or not.
  • A commission on the revenue we actually generate. The agreement sets out how attribution is measured, so you know which revenue counts.
  • A capped percentage. We agree the upper limit up front, so you never overpay.
  • A three-month minimum. That gives us time to build and prove the work. After that, it's month-to-month with one month's notice.
  • Your exact numbers. We walk you through them for your brand on the free audit call.

The agreement is written in plain language, with the commission terms and what we're accountable for. Read it properly and ask us anything before you sign. Nothing starts until it's signed.

What a slow month means

A retainer is the same fixed fee every month, so in a slow month you still pay the full fee. Our commission follows the revenue we generate. When that revenue drops, our pay drops with it. If the work doesn't perform, we don't get paid.

What your commission buys

A complete retention engine: strategy, design, testing and honest reporting. Because we're paid on results, our incentive is identical to yours.

Strategy

A retention plan built around your margins, your buying cycle and your actual customers. Clear targets set from day one.

Segmentation and research

Your list split by behaviour and buying frequency, so every send is relevant to where that customer actually is.

Flows and campaigns

Welcome, abandoned cart, browse abandon, post-purchase and winback, rebuilt properly. Plus weekly campaigns that earn their place in the inbox.

How we run campaigns

Design and optimisation

Emails built for your brand and tested on every device and client, because a broken render is lost revenue.

Sign-up forms and list growth

Pop-ups and forms that grow a list worth emailing, tested continuously.

SMS and pop-ups

Reporting you can check any time

Your client portal shows revenue and how each campaign and flow performs. It also shows what we're building next. No waiting for a monthly PDF.

What we don't do

We do one thing. So you always know where the line sits.

  • Websites and landing pages

    We optimise emails and forms. We don't build or maintain your site.

  • Paid ads

    Not our craft, and we won't pretend otherwise.

  • Social media

    We don't create or manage social content.

  • SEO

    Different discipline, different specialists.

Questions about pricing

How does your pricing work?

No monthly retainer. We take a commission on the revenue we actually generate for you, with a capped percentage agreed up front so you're never overpaying. Great month, we both win. Slow month, you're not stuck paying for results that didn't come. Book a free audit and we'll walk you through the exact numbers for your brand.

What if it doesn't perform?

Then we don't get paid. Our entire model is built on performance. We only make money when we generate revenue for you. That's not a guarantee in fine print, it's how we're structured. The risk is on us, not you.

Are you going to lock me into a long contract?

We start with a three-month minimum so there's time to actually build and prove the work, then it's month-to-month with one month's notice. No long lock-ins. Our clients stay because the results are there, not because they're trapped.

Book your free audit today.

Robin walks through your account himself. A 30-minute call, no obligation.

New message

To: Robin Coumans, RetenlyLab

Subject: Free audit for my store

Hi Robin, could you take a look at my store's email setup? I'd like to book the free 30-minute audit.

Book a free audit

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