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- Automated flows
Klaviyo flows that run every day.
Automated flows are the emails that go out without anyone pressing send. Welcome, abandoned cart, browse abandon, post-purchase and winback, rebuilt properly. We work primarily in Klaviyo for email and SMS, and integrate with the tools your store already runs on.
A 30-minute call with Robin Coumans, the founder.
Welcome flow
The first emails a new subscriber gets: who you are and why to buy.
- When it starts
- Someone joins your list through a pop-up or a sign-up form on your store.
- Its job
- Turn a new subscriber into a first-time customer.
- Brand intro
- A welcome that tells your story in your own voice.
Open an email to read it in full.
Abandoned cart flow
A reminder for shoppers who left something behind.
- When it starts
- A shopper adds a product to the cart or starts the checkout, then leaves without ordering.
- Its job
- Remind them what they left behind, with a direct link back to their cart.
- Reminder first
- A discount resend, then reviews and the guarantees that take away the doubt.
Open an email to read it in full.
Browse abandonment flow
A nudge for people who looked but didn't add to cart.
- When it starts
- A subscriber or customer looks at a product and leaves without adding it to the cart.
- Its job
- Show them the product they looked at once more, after they have left your store.
- Answer the doubt
- Common questions and reviews, or a short guide to pick the right product.
Open an email to read it in full.
Post-purchase flow
Thank-you and follow-up emails that set up the second order.
- When it starts
- A customer places an order.
- Its job
- Thank them and help them get the most out of what they bought. Later emails build towards the repeat purchase.
- First use
- From the shipping email to a map of the first 90 days.
Open an email to read it in full.
Winback flow
A reason for lapsed customers to come back.
- When it starts
- A customer goes longer than your usual buying cycle without ordering again.
- Its job
- Reach customers who have gone quiet, before they forget about your store.
- Restart the routine
- Voana asks whether the rash came back now the jar has run out.
Open an email to read it in full.
SMS inside your flows
SMS steps inside your welcome, cart and post-purchase flows.
The texts are set up in Klaviyo next to your email, in the same flow. We keep them short and well-timed, so they don't annoy your list.
Campaign texts and sign-up forms have their own page: SMS and pop-ups.
Already on Klaviyo?
The free audit covers which core flows you should have live first, based on your store stage. If you're already set up, we optimize what you have. If you're starting fresh, we build it right from the ground up.
What would a lift be worth for your store?
Run your own numbers, then let Robin show you what's realistic for your list. No retainer: a capped commission on the revenue we actually generate.
Book your free audit today.
Robin walks through your account himself. A 30-minute call, no obligation.
New message
To: Robin Coumans, RetenlyLab
Subject: Free audit for my store
Hi Robin, could you take a look at my store's email setup? I'd like to book the free 30-minute audit.
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